Technical and SEO reasoning aside, video is very effective at establishing a connection between your brand and your target market. Think about it, every year companies pour billions of dollars into TV commercials. Half of SuperBowl viewers are more interested in the commercial than the game. Commercials are in essence, mini-videos.
In today’s market, before client’s do business with you they research you. According to trusted sources such as Adweek, Brafton.com, and Hubspot consumers:
- Over 60% of consumers research products and companies online before buying
- Over 90% of Business-to-Business B2B clients conduct online research before buying
Google is the dominant search engine that can sink or swim your online presence. They favor video content so much that they now own YouTube. In both desktop and mobile searches, Google’s algorithm favors websites and social network pages that contain video content.