Video is King!
Video marketing is an extremely effective way to establish a connection between your brand and your target market. These days, before clients do business with you, they research you.
According to trusted sources such as Adweek, Brafton.com, and Hubspot:
• Over 86% of consumers research products and companies online before buying
• Over 90% of Business-to-Business clients conduct online research before buying
And where do they go to do their research? The #1 resource is Google. Google is the dominant search engine and they have determined video content to be so important that they bought YouTube way back in 2006. In both desktop and mobile searches, Google’s algorithm favors websites and social network pages that contain video content. We, at Modern Concept Media, know that having a video marketing strategy can elevate your online presence; conversely, not having one can hurt your small business.